The Latest FTC Regulations for Influencer Posts
One of the funnest things about growing your following is having brands reach out to you sending you free products to try or even paying you money to post. But the law says that if you are gifted or paid money to promote a product you must declare that you have been gifted or paid money to promote it. This is called advertising. If you do not you can be fined by the FTC. Things to be aware of are y
You must disclose when you have any financial, employment, personal, or family relationship with a brand.
Financial relationships aren’t limited to money. Disclose the relationship if you got anything of value to mention a product.
If a brand gives you free or discounted products or other perks and then you mention one of its products, make a disclosure even if you weren’t asked to mention that product.
I encourage every model to read the FTC’s latest guidelines on how to post products. These will help.
